Aug 22, 2017 | Data Pools or Puddles? 3 Steps to Improve Your Data Assets
(WorldNews Entertainment)

By William Sears, VP, Enterprise Strategy Data has always been the fuel that helps make good decisions. In the 20 years of my time as a marketer, researcher, and analyst I`ve seen many industries move from a focus on collecting more data, to using more data. There was a time I stood in a parking lot doing intercept and vehicle origin surveys to augment knowledge and inform a multi-million dollar decision of what resort or attraction to open next. Today we get hundreds of thousands of these observations from internet behavioral observations and rely on technology that translates video into data. Big Data is old news, most organizations are drowning in their data, even the terms used - Data...